WILLY MARTINEZ
ABOUT ME
Results-driven CPG National Sales Manager specializing in expanding market reach through the successful launch and growth of new brands. Proven ability to open untapped channels and build lasting partnerships with major retailers, distributors, and brokers. Expert in leading high-performing sales teams and delivering exceptional results across diverse channels.
Driving Growth in Strategic Channels: Specializing in partnering with grocery, convenience stores, military outlets, and specially channels to maximize market penetration and sales.
Results-Oriented Sales Leadership: Proven track record of leading teams to success, streamlining processes, and delivering exceptional client outcomes.
Tailored Solutions for Business Success: Expert at identifying unique needs, aligning strategies with business goals, and driving measurable results.
EXPERIENCE
Cross-functional collaboration: Led collaborative efforts across Operations, Marketing, and Finance to identify and implement sustainable, profit-driven strategies.
Sales performance optimization: Worked closely with sales teams and brokers to analyze performance data (IRI, SPINS) and drive revenue growth.
Successful brand launches: Successfully launched and expanded specialty brands (Olly, Welly, Onnit) in multiple channels, including Convenience, Military, and Grocery.
Strong client relationships: Cultivated strong, trust-based relationships with national clients, distributors, and brokers to enhance business prospects and expand the regional consumer base.
Data-driven decision-making: Conducted thorough market analysis and customer P&L assessments to develop accurate forecasts and identify sales opportunities.
Effective communication: Delivered compelling sales presentations and conducted customer calls to effectively communicate value and drive business results.
SKILLS
Sales Management
Network Marketing
KPI Development
Negotiation
Channel Development
Performance Optimization
Data Analysis (IRI, Power BI)